This truth is so important you practically “preach” it out on a daily basis.
Whether you’re an internet marketer, entrepreneur, or an average Joe across the street, you thrive on the written word/s to make meaning in your everyday lives.
Students wouldn’t be able to graduate with honors if not for textbooks (and it doesn’t matter if they come in an actual book or a mac “book”) and essential stuff the teacher imparts to them either on the drawing board, on paper, or straight in their email inboxes. Learning on the part of the pupil is another story of course, but then again if there’s nothing to learn – what’s the point?
Businessmen always have a keen eye on the morning paper, anticipating it eagerly for what news on their industry or the overall economy has in store for them that specific day. On the other hand, investors in the stock and foreign exchange markets, while savvy enough to take note of the various trends, signs and symbols, still look for the exact interpretation of these things.
Then of course, there’s people who only read a newspaper for the entertainment section. But even if they’re eager to find out the latest fashion trends, blockbuster Hollywood sequels, and comic strip of the day, all of that won’t make any sense without content. What do the artists and top models have to say about the most popular spring handbags? What’s the storyline of Iron Man 2? And obviously, if you’re up to date with the latest Dilbert, Garfield, or even The Far Side strips, you know that pictures just won’t do. (There are some exceptions though, but this has never been the norm)
Human behavior thrives in learning and knowing something everyday. You open up your web browser and look at the titles of the tops news. If something catches your eye (as these wily marketers always manage to hook me with something), you just can’t help but be curious enough and click through it and know more about the scoop. And if you are like me, even if you already know the outcome of a certain basketball game – win or lose, you still can’t help but check the insider’s report, what the players and coaches have to say and what else is there to know that might have affected the outcome of the game we have all come to love.
And on and on it goes, where it ends nobody knows. That’s the way with content. That’s how useful and powerful it can be. Particularly in the World Wide Web. Ask Google. Or Bing. Or Yahoo, or any of the other search engine gods and goddesses (If they do exist in cyberspace).